QSR Loyalty Brand Creation

My role: Creative lead, Ideation, and direction / Design collaboration / Creative spokesperson to client.

Description: Gaining the creative trust of a west coast based QSR through website and app maintenance and CRM program, we were asked to create and implement a new loyalty brand from inception. We leveraged the fun and quirkiness of the main brand for the customer loyalty experience to bring excitement and cheeky content for getting rewarded with food.