Consumer Marketing for Pharmaceutical Brand

My role:  Creative lead, Ideation, and direction / Design lead + collaboration / Creative spokesperson to client.

Description: An adventurous consumer brand manager for a pharmaceutical product was looking for innovative ideas for helping to market a type-2 diabetes medicine to patients. 

YouTube 6-second videos: We leveraged a few branded taglines without any claims to allow for a 6-second commercial without fair balance. We used stock videos that were in line with their TV campaigns to keep costs down and get them produced quickly. The outcome was an ad that performed better than all the other ad units in market.  

Swag Box: Using the brand pillars of fitness and food, we created a physical welcome box for new Farxiga patients. We found inexpensive items to include such as a portion plate, pedometer, and foldable water bottle to feel like you were getting something of substance, but at a cheaper cost to the client. The design of the box had to remain unbranded for HIPAA compliance purposes, but they were still able to sneak in a branded brochure.        

Site Takeover Gamification Ads: The medicine was getting a new indication for heart failure, so we created interactive gaming concepts that aligned well with the target audience. Leveraging addictive classics like Pong and Flappy Bird, we developed unbranded games that couldn't be won to strengthen the communication of heart failure risks.